curious designer • compulsive problem solver 🤖

 

Celine creates experiences for digital interfaces. She focuses on design strategy and design for complex systems.

She’s currently redesigning tooling infrastructure for business and niche fan communities @ Rakuten Viki.

 

SAMPLES OF MY WORK

 
 

LAYERING ENGAGEMENT OVER CORE GAMEPLAY

PLAYSTUDIOS • RETENTION • GAME UX • LIVE GAME

 
 

NIKE+ MEMBER LOYALTY PLATFORM

NIKE • APP DESIGN • SERVICE DESIGN

 
 
 

A LUXURY DIGITAL AUTOMOTIVE CONCIERGE

MERCEDES • SERVICE DESIGN • INDUSTRIAL DESIGN

 
 

BUILD-YOUR-OWN-ANIME AI FILTER

MELCO x MEITU • MINI APP • CREATIVE TECH • APPLIED AI

 

DESIGN FOR STORY TELLING

HUAWEI • WEB DESIGN

 
 
 
 
 

MELCO RESORTS • INTERACTIVE DIGITAL • GAME UX